Transformation is today’s buzzword for every industry, meaning it’s time to up capabilities to meet the changing market demands. In a fast-paced environment where opportunities and technology are ever-changing, evolution is key to the success of any brand. It takes constant assessment, adjustment, and progress to stand out from competitors.

The short answer is that digital business transformation is part of a more significant business transformation, but each has unique subtleties that brands need to embrace. Two terms that make this word more powerful are Business and Digital. Both fall under ‘demand of the day and the ‘need of the hour’ for almost every organization globally.

Business Transformation is a change management strategy that aligns people, processes, and technology to the organization’s core business objectives and future vision. Such an IT transformation naturally drives innovation and paves the way for new business strategies.

 Business transformation often refers to primary corporate objectives, such as becoming a genuinely customer-centric firm, gaining strength as a serial acquisition, expanding into a worldwide partner, or becoming an agile corporation.

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